{"id":6408,"date":"2025-12-19T10:09:28","date_gmt":"2025-12-19T15:09:28","guid":{"rendered":"https:\/\/toronto1.one\/?p=6408"},"modified":"2025-12-19T10:24:15","modified_gmt":"2025-12-19T15:24:15","slug":"honest-ed-how-an-immigrants-son-lit-up-toronto-or-the-story-of-23000-bulbs-free-turkeys-and-saving-the-theatre-arts","status":"publish","type":"post","link":"https:\/\/toronto1.one\/en\/eternal\/honest-ed-how-an-immigrants-son-lit-up-toronto-or-the-story-of-23000-bulbs-free-turkeys-and-saving-the-theatre-arts-6408","title":{"rendered":"Honest Ed: How an Immigrant\u2019s Son Lit Up Toronto, or the Story of 23,000 Bulbs, Free Turkeys, and Saving the Theatre Arts"},"content":{"rendered":"\n<p>If you ask Toronto old-timers what represents the city to them, many won\u2019t point to the CN Tower. They\u2019ll recall the dazzling shimmer of 23,000 light bulbs at the corner of Bloor and Bathurst. They\u2019ll remember the labyrinth of shelves where you could buy socks for a dollar, an antique vase, and a tin of tuna without leaving the same room. They\u2019ll remember \u201cHonest Ed\u2019s.\u201d<\/p>\n\n\n\n<p>But behind the neon facade and loud slogans lay the story of a man who changed the city\u2019s DNA. Edwin \u201cHonest Ed\u201d Mirvish was a paradox: he built an empire selling cheap kitsch to spend millions on elite art. The success story of a poor boy from Virginia who taught a cold Canadian city how to smile is told on the pages of <a href=\"https:\/\/toronto1.one\/en\">toronto1.one<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1090\" height=\"750\" src=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image.jpeg\" alt=\"\" class=\"wp-image-6371\" srcset=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image.jpeg 1090w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-300x206.jpeg 300w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-768x528.jpeg 768w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-696x479.jpeg 696w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-1068x735.jpeg 1068w\" sizes=\"auto, (max-width: 1090px) 100vw, 1090px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a49263962c93\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a49263962c93\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/toronto1.one\/en\/eternal\/honest-ed-how-an-immigrants-son-lit-up-toronto-or-the-story-of-23000-bulbs-free-turkeys-and-saving-the-theatre-arts-6408\/#Childhood\" >Childhood<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/toronto1.one\/en\/eternal\/honest-ed-how-an-immigrants-son-lit-up-toronto-or-the-story-of-23000-bulbs-free-turkeys-and-saving-the-theatre-arts-6408\/#From_Failures_to_the_Cult_of_%E2%80%9CHonest_Ed%E2%80%9D\" >From Failures to the Cult of \u201cHonest Ed\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/toronto1.one\/en\/eternal\/honest-ed-how-an-immigrants-son-lit-up-toronto-or-the-story-of-23000-bulbs-free-turkeys-and-saving-the-theatre-arts-6408\/#The_Birth_of_%E2%80%9CHonest_Eds%E2%80%9D\" >The Birth of \u201cHonest Ed\u2019s\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/toronto1.one\/en\/eternal\/honest-ed-how-an-immigrants-son-lit-up-toronto-or-the-story-of-23000-bulbs-free-turkeys-and-saving-the-theatre-arts-6408\/#Marketing_of_the_Absurd\" >Marketing of the Absurd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/toronto1.one\/en\/eternal\/honest-ed-how-an-immigrants-son-lit-up-toronto-or-the-story-of-23000-bulbs-free-turkeys-and-saving-the-theatre-arts-6408\/#The_Saviour_of_the_Royal_Alex\" >The Saviour of the Royal Alex<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/toronto1.one\/en\/eternal\/honest-ed-how-an-immigrants-son-lit-up-toronto-or-the-story-of-23000-bulbs-free-turkeys-and-saving-the-theatre-arts-6408\/#Eds_Warehouse_Roast_Beef_and_Ties\" >Ed\u2019s Warehouse: Roast Beef and Ties<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/toronto1.one\/en\/eternal\/honest-ed-how-an-immigrants-son-lit-up-toronto-or-the-story-of-23000-bulbs-free-turkeys-and-saving-the-theatre-arts-6408\/#An_Expanding_Empire\" >An Expanding Empire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/toronto1.one\/en\/eternal\/honest-ed-how-an-immigrants-son-lit-up-toronto-or-the-story-of-23000-bulbs-free-turkeys-and-saving-the-theatre-arts-6408\/#The_Legacy_of_Honest_Ed\" >The Legacy of Honest Ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/toronto1.one\/en\/eternal\/honest-ed-how-an-immigrants-son-lit-up-toronto-or-the-story-of-23000-bulbs-free-turkeys-and-saving-the-theatre-arts-6408\/#Quick_Facts\" >Quick Facts:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Childhood\"><\/span>Childhood<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Edwin Mirvish was born in 1914 in Colonial Beach, Virginia, to a family of Jewish immigrants from Lithuania and Austria. The story of his birth was already a ready-made anecdote that Ed loved to tell throughout his life: since there was no mohel (a person who performs circumcisions) in town, his parents invited a rabbi from Washington. He turned out to be the father of legendary singer and actor Al Jolson. Ed joked that this was his first step into show business.<\/p>\n\n\n\n<p>In 1923, the family moved to Toronto. Life was harsh. Ed\u2019s father opened a small grocery store on Dundas Street West but died when Ed was only 15. The boy was forced to drop out of school to take over the shop and support his mother, brother, and sister.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Failures_to_the_Cult_of_%E2%80%9CHonest_Ed%E2%80%9D\"><\/span>From Failures to the Cult of \u201cHonest Ed\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ed Mirvish\u2019s first entrepreneurial attempts were unsuccessful. His grocery store failed to meet expectations, and Mirvish was forced to close it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"953\" src=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-1.jpeg\" alt=\"\" class=\"wp-image-6374\" srcset=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-1.jpeg 758w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-1-239x300.jpeg 239w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-1-696x875.jpeg 696w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><\/figure>\n\n\n\n<p>He decided to pivot and, in partnership with childhood friend Yale Simpson, opened a dry cleaner called \u201cSimpson\u2019s.\u201d This stage is remembered for a witty story: once, the famous Simpson\u2019s department store downtown tried to force the young entrepreneur to change the name. Mirvish pointed to his partner and asked, \u201cHere is my Mr. Simpson. Where is yours?\u201d However, like the grocery store, the dry-cleaning business did not bring success.<\/p>\n\n\n\n<p>Mirvish left the business and found steady work as a sales and purchasing manager for grocery store owner Leon Weinstein. Financial stability allowed him to buy a Ford Model T and start a relationship with singer and sculptor Anne Macklin from Hamilton, Ontario. They married in 1941, and in 1945, their son David was born.<\/p>\n\n\n\n<p>In 1943, Ed and Anne Mirvish tried their hand at retail again, opening a clothing store called \u201cThe Sport Bar.\u201d In 1946, the business expanded and was renamed \u201cAnne &amp; Eddie\u2019s.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"958\" src=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image.png\" alt=\"\" class=\"wp-image-6375\" srcset=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image.png 750w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-235x300.png 235w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-696x889.png 696w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Birth_of_%E2%80%9CHonest_Eds%E2%80%9D\"><\/span>The Birth of \u201cHonest Ed\u2019s\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The real breakthrough came in 1948. Mirvish took a risk by using his wife\u2019s insurance policy to launch a new discount store called \u201cHonest Ed\u2019s\u201d at the corner of Bloor and Bathurst. The concept was radical and unique: the store sold all sorts of odd items purchased at bankruptcy and fire sales.<\/p>\n\n\n\n<p>The name was ironic. In those days, it was believed that if a salesman called himself \u201chonest,\u201d you\u2019d better hold onto your wallet. \u041d\u043e Ed changed the game. He bet on loss leaders\u2014selling goods below cost\u2014to lure customers in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_of_the_Absurd\"><\/span>Marketing of the Absurd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mirvish\u2019s store was the antithesis of posh department stores like Eaton\u2019s. It was chaos, but controlled chaos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-2.jpeg\" alt=\"\" class=\"wp-image-6376\" srcset=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-2.jpeg 1000w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-2-300x225.jpeg 300w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-2-768x576.jpeg 768w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-2-696x522.jpeg 696w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Signs. Hand-painted posters screamed: \u201cDon\u2019t faint at these low prices!\u201d or \u201cHonest Ed is a loser, but his prices will floor you!\u201d<\/li>\n\n\n\n<li>The Maze. The store had no straight aisles. It was a labyrinth of rooms connected by stairs and passages, forcing customers to wander and stumble upon items they hadn&#8217;t planned to buy.<\/li>\n\n\n\n<li>The Turkeys. Ed\u2019s most famous tradition was the Christmas turkey giveaway. People would line up for 24 hours in the freezing cold. Ed would walk through the crowd, telling jokes, handing out candy, and personally delivering the birds. It was charity mixed with brilliant PR.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1021\" height=\"750\" src=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-3.jpeg\" alt=\"\" class=\"wp-image-6377\" srcset=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-3.jpeg 1021w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-3-300x220.jpeg 300w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-3-768x564.jpeg 768w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-3-696x511.jpeg 696w\" sizes=\"auto, (max-width: 1021px) 100vw, 1021px\" \/><\/figure>\n\n\n\n<p>Over time, the building was covered in thousands of light bulbs, turning it into a giant attraction that consumed more electricity than some small towns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Saviour_of_the_Royal_Alex\"><\/span>The Saviour of the Royal Alex<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 1963, Ed Mirvish made a move that shocked Toronto\u2019s business elite. He bought the Royal Alexandra Theatre.<\/p>\n\n\n\n<p>At the time, the 1907 building was in terrible condition. The owners planned to demolish it for a parking lot. The King Street West area was then a gritty industrial zone of warehouses, not the glittering cultural hub it is today. When Ed announced the $250,000 purchase, everyone thought he was crazy: \u201cThe discount underwear salesman is getting into high art?\u201d<\/p>\n\n\n\n<p>But Ed had a vision. He didn&#8217;t just restore the theatre to its Edwardian glory. He realized he had to give people a reason to come to the neighbourhood.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eds_Warehouse_Roast_Beef_and_Ties\"><\/span>Ed\u2019s Warehouse: Roast Beef and Ties<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To fill the theatre, Ed began buying up neighbouring warehouses and converting them into restaurants. The most famous was Ed\u2019s Warehouse. The concept was simple and brilliant:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only one menu: prime rib, Yorkshire pudding, and peas. No coffee, no desserts (so tables would turn over faster for theatre-goers).<\/li>\n\n\n\n<li>Dress Code: Paradoxically, the owner of the cheapest store in town insisted that men wear jackets and ties in his restaurant. If you didn&#8217;t have one, Ed would lend you his own.<\/li>\n<\/ul>\n\n\n\n<p>The strategy worked. People came for dinner and stayed for the show. Ed Mirvish effectively single-handedly created Toronto\u2019s Entertainment District as we know it today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Expanding_Empire\"><\/span>An Expanding Empire<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ed didn&#8217;t stop there. In 1982, he bought and restored London\u2019s famous Old Vic theatre, outbidding Andrew Lloyd Webber. For this, Queen Elizabeth II awarded him the Order of the British Empire (CBE).<\/p>\n\n\n\n<p>In 1993, together with his son David, he built the <a href=\"https:\/\/toronto-trend.com\/uk\/eternal-3929-princess-of-wales-theatre-istoriya-stvorennya-teatru-nazvanogo-na-chest-prynczesy-diany\" target=\"_blank\" rel=\"noopener\">Princess of Wales Theatre<\/a> in Toronto\u2014the first privately owned theatre built in Canada in decades. They did it specifically for the production of \u201cMiss Saigon.\u201d Ed proved that theatre could be a profitable business if you treat the audience with respect&#8230; and a bit of humour.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-4.jpeg\" alt=\"\" class=\"wp-image-6378\" srcset=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-4.jpeg 1600w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-4-300x200.jpeg 300w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-4-768x512.jpeg 768w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-4-1536x1023.jpeg 1536w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-4-696x464.jpeg 696w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-4-1068x712.jpeg 1068w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Legacy_of_Honest_Ed\"><\/span>The Legacy of Honest Ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ed Mirvish died in July 2007 at the age of 92, leaving behind an incredible legacy. He was decorated with the highest honours, including the Order of Canada and the Order of the British Empire. \u041d\u043e his greatest award was the love of Torontonians. Thousands attended his funeral\u2014from prime ministers to the same immigrants who bought cheap clothes from him during their first days in Canada.<\/p>\n\n\n\n<p>Honest Ed\u2019s stayed open until December 31, 2016. Its closing marked the end of an era. The land was sold for redevelopment, and a new residential complex now stands in its place. But the memory of Ed doesn\u2019t live in bricks and mortar.<\/p>\n\n\n\n<p>It lives in the theatre district that would have been a parking lot without him. It lives in Mirvish Village\u2014the artists\u2019 enclave he created on Markham Street. And it lives in the very idea of Toronto as a city of opportunity, where a boy without an education, but with a big heart and wild ideas, can become a king.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Facts\"><\/span>Quick Facts:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Honest Ed\u2019s had almost no returns because, as the saying went, \u201cWhat\u2019s the difference, it only cost 50 cents!\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1193\" src=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-5.jpeg\" alt=\"\" class=\"wp-image-6379\" srcset=\"https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-5.jpeg 1600w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-5-300x224.jpeg 300w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-5-768x573.jpeg 768w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-5-1536x1145.jpeg 1536w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-5-696x519.jpeg 696w, https:\/\/cdn.toronto1.one\/wp-content\/uploads\/sites\/35\/2025\/12\/image-5-1068x796.jpeg 1068w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Despite his wealth, Ed never moved to posh neighbourhoods like the Bridle Path. He lived in a relatively modest home.<\/li>\n\n\n\n<li>Every July, Ed hosted birthday parties right on the street, handing out free cake and hot dogs to thousands of people.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If you ask Toronto old-timers what represents the city to them, many won\u2019t point to the CN Tower. They\u2019ll recall the dazzling shimmer of 23,000 light bulbs at the corner of Bloor and Bathurst. They\u2019ll remember the labyrinth of shelves where you could buy socks for a dollar, an antique vase, and a tin of [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":6406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1168],"tags":[4277,4281,4273,4282,4278,4270,4283,4271,4274,4256,4275,4246,4279,4280,4276,4284,4272],"moimportance":[78,81],"motype":[1158],"moformat":[93],"class_list":{"0":"post-6408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jobs","8":"tag-absurdist-marketing","9":"tag-discount-retail-store","10":"tag-edwin-mirvish","11":"tag-free-turkey-giveaways","12":"tag-honest-ed","13":"tag-honest-eds-store","14":"tag-immigrant-success-story","15":"tag-jewish-community-canada","16":"tag-old-vic-theatre","17":"tag-princess-of-wales-theatre","18":"tag-retail-entrepreneurship","19":"tag-royal-alexandra-theatre","20":"tag-show-business","21":"tag-success-story","22":"tag-theatre-business","23":"tag-toronto-business-history","24":"tag-toronto-history","25":"moimportance-golovna-novina","26":"moimportance-retranslyacziya-v-agregatori","27":"motype-eternal","28":"moformat-longrid-korotka"},"modified_by":"Inna Hananova","_links":{"self":[{"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/posts\/6408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/comments?post=6408"}],"version-history":[{"count":2,"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/posts\/6408\/revisions"}],"predecessor-version":[{"id":6411,"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/posts\/6408\/revisions\/6411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/media\/6406"}],"wp:attachment":[{"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/media?parent=6408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/categories?post=6408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/tags?post=6408"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/moimportance?post=6408"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/motype?post=6408"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/toronto1.one\/en\/wp-json\/wp\/v2\/moformat?post=6408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}